ACE Professor, Dr. Brenna Ellison, has been advising a team of ACE students competing in the National Grocers’ Association Student Case Study Competition in Las Vegas. For the case competition this year, student teams were expected to develop a successful e-commerce model for a small independent grocer based out of Utah. The competition required the students to identify key target markets for e-commerce, select an appropriate platform for online shopping, and develop effective marketing strategies to promote the new e-commerce solution. The team included Sierra Beera, Austin Fee, Gaby Kreissler, and Connor Sommer. Congratulations to this group on advancing to the Final Four of this national competition this year!