International Business Immersion Program (IBIP)

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IBIP provides a unique experiential learning opportunity, immersing participants in the critical cross-functional, cross-cultural and cross-regional issues that span international marketing channels.

The primary goal of IBIP is to prepare the next generation of globally literate entrepreneurial leaders to identify and respond to challenges associated with business operations in the global marketplace. Contextually grounded in the real world, participants examine, analyze, and evaluate the complex issues and challenges that managers face along an entire international marketing channel from origination to foreign consumption. Prepare yourself for a career in the global marketplace.

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