ACE Professor, Dr. Brenna Ellison, has been advising a team of ACE students competing in the National Grocers’ Association Student Case Study Competition in Las Vegas. For the case competition this year, student teams were expected to develop a successful e-commerce model for a small independent grocer based out of Utah. The competition required the students to identify key target markets for e-commerce, select an appropriate platform for online shopping, and develop effective marketing strategies to promote the new e-commerce solution. The team included Sierra Beera, Austin Fee, Gaby Kreissler, and Connor Sommer. Congratulations to this group on advancing to the Final Four of this national competition this year!

NGA Team in Las Vegas
Blog Writer
Theresa Miller, Visiting Academic Advisor and Marketing Coordinator