About this time my freshman year, I heard Joe Rogan say in a podcast that “the number one problem in this world is crabs in a bucket.” If you’ve never observed crabs in a bucket, Rogan explained that one will begin to try to climb out of the bucket but all the other crabs pull him back down, and people are the same way. 

Dr. Seuss defined the College of ACES when he mused, “You have brains in your head. You have feet in your shoes. You can steer yourself any direction you choose.” 

https://www.youtube.com/watch?v=ayCIKwBgSZw

Our final day in Europe began with the luxury of being able to sleep in. In the late morning hours, we were able to take a tour of the Stella Artois Brewery which sits on the outskirts of Leuven, Belgium.

Today we traveled with an international class visiting the Katholiek University of Leuven (our home base for the latter part of the trip) from Leuven to Paris via a 4 hour ride on a double decker charter bus.  Upon arrival at the Skema Business School of Paris, we were able to have a lecture on the OECD (Organization for Economic Cooperation and Development).   The mission of OECD is to promote policies that will improve the economics and social well-being of people around the world.

In the wee morning hours of Wednesday we departed from the hotel in Rotterdam to embark on the Belgian leg of our journey! Our first stop in the Flemish countryside was at the Waterhof Dairy and agro-touristic ice cream shop. We were given the opportunity to tour the site and learn about the history of the operation. The owner, explained that the income from the family farm was only sufficient to support one family. In order to generate extra revenue, his wife began making a variety of dairy products including ice cream, cheese and other delights.

Today we IBIPs began our last day in the Netherlands with a visit to PepsiCo/Quaker Oats production facility in Rotterdam. We started the visit with a short introduction to the company and factory. Soon after, we suited up in safety gear and took a tour around the production factory. During the tour we were able to watch the production of a popular cereal product in the Netherlands, Cruesli, from start to finish. We watched the Cruesli as it was running through various conveyer belts getting crushed, weighed, sorted, and flavored.

After exploring the city of Amsterdam on Sunday, we began our 2nd week and new day by visiting Albert Heijn, the largest Dutch supermarket.  Before we explored the supermarket, our Dutch guide, Niek, introduced us to an interesting technology that helps Dutch consumers shop more efficiently.  By using a smart phone, shoppers are able to electronically access their shopping list and view their past purchases.  Once we began exploring the store, we were greeted by Mitch, one of the store’s shift leaders.  Mitch was helpful in outlining why the store was set up in a way whe

After a nice breakfast in our cozy Leiden hotel, we IBIPs walked across the street to board the high speed public train that took us from Leiden to Amsterdam.  Upon arrival, we met up with a tour guide who kindly walked us around the entire city. Dodging the many bikes riding through the streets kept us on edge, but the city tour proved to be fascinating.

Where we went:
SolyCo Tomato Cooperative
Boerderij Het Lansingerland (dairy farm)
SoNatural Orchid facility

Who we met: Gertjan van der Spek, Peter Gille , Dirk-Jan Uittenbogaard, and Niek Botden

After enjoying breakfast at our KU Leuven dormitory, we loaded a bus and drove from Leuven to Brussels.  Our first stop was the U.S. Mission to the E.U. office where we talked with a US Department of Agriculture Foreign Service Officer.  We learned about the EU’s connection with the United States and how they work together in trade negotiations, as well as some of the differences in opinions on exports and imports. Our discussion was stimulating and was a great way to start our day off.